Would you believe me if I told you that the number of people who go online every day is still growing, given how easily accessible it is today?Yes, it is. According to Pew Research, “constant” internet usage among adults has increased by 5% in the last three years. And, despite what we say all the time, the way people shop and buy has changed along with it, which means offline marketing isn’t as effective as it once was.
Marketing has always been about connecting with your audience at the right time and place. Today, that means meeting them where they already spend their time: on the internet. Digital marketing allows you to reach a larger audience than traditional methods and target prospects who are most likely to purchase your product or service. Furthermore, it is often less expensive than traditional advertising and allows you to measure success on a daily basis and pivot as needed.
Difference between digital marketing and Traditional Marketing
You have little control over who sees your advertisement if you place it on TV, in a magazine, or on a billboard. Of course, certain demographics can be measured, such as the magazine’s typical readership or the demographic of a specific neighborhood, but it’s still largely a guessing game.
Digital marketing, on the other hand, enables you to identify and target a highly specific audience, as well as send personalized, high-converting marketing messages to that audience. For example, you could use social media targeting features to show social media ads to a specific audience based on variables like age, gender, location, interests, networks, or behaviors. To get the best results from Digital Marketing you can approach Nukind Digital a renowned SEO Agency in Melbourne which will help you in boosting your digital presence in the market.
Finally, digital marketing allows you to conduct the research required to identify your buyer persona, as well as refine your marketing strategy over time to ensure you’re reaching prospects who are most likely to buy. Best of all, Online Marketing Agency enables you to market to subsets of your larger target audience. This is especially useful if you sell multiple products or services to different buyer personas.
Furthermore, with digital marketing, you have complete control over where your money is spent. Instead of paying for PPC campaigns, you could invest in design software to create high-converting Instagram content. A digital marketing strategy allows you to continuously pivot, ensuring you’re never wasting money on channels that don’t perform well.