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Unveiling The True Relationship Between SEO & PPC

Many organizations have separate teams that work on organic and paid search campaigns. The truth is, however – as Google has found in multiple studies – the two are complementary partners with one another. With solid SEO results, you’re more likely to get clicks from your PPC ads on the same SERP page. And conversely,… Continue reading Unveiling The True Relationship Between SEO & PPC

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